What We Do

Upgrade

During upgrade campaigns we engage with active supporters and inspire them to increase their regular gift. Upgrade campaigns tend to achieve some of the highest response rates and in terms of ROI this can be one the most profitable campaigns.

Average response rate: 30%

Conversion

Through conversion campaigns we reach out to current and lapsed adhoc supporters, thank them for their support and converting them to regular giving. Conversion campaigns can help ensure reliable sources of regular income, allowing you to plan your charitable work and use funds most effectively.

Average response rate: 10%

Lottery Products

We include Lottery asks on several campaigns including acquisition products as well as warm calling, including upgrade and reactivation campaigns. Using lottery drop asks can increase response rates, engage new supporters and allow donors to support in a way which most suits them.

Through our acquisition and warm campaigns we can help you engage with new audiences, inspiring supporters and growing your regular giving donor base. Each campaign is unique and we work closely with our charities to ensure that our conversations reflect your tone of voice, values and campaign aims.

Value Exchange

Offering value exchange items such as pin badges, tote bags and stickers, can be one of the most effective ways to reach new audiences and engage new donors whilst raising awareness of your cause!

Average response rate: 10%

Handraisers

Handraiser campaigns combine policy actions with fundraising; using petitions or appeals about your current work to generate leads. During a handraiser call we thank supporters for responding, talk about your work and inspire them to join your team of regular givers.

Average response rate: 8%

Cross-Sell

Cross-sell campaigns can be a great way of maximising the lifetime value of your supporters and encouraging them to contribute to your work in new ways, whilst tapping into new audiences.

Average response rate: 8%

Reactivation

Reactivation campaigns involve speaking to lapsed supporters who have previously supported your work with a regular gift. Through engaging and inspiring calls, our fundraisers can bring these supporters back on board, helping you grow your supporter base.

Average response rate: 15%

Thank you

Calls focused on thanking the supporter for their regular gift can ensure that they feel valued and appreciated and can help prompt supporters to respond positively to future appeals and financial asks.

Stewardship and Loyalty

Our stewardship and loyalty programme aims to limit attrition drop-offs by thanking supporters for their donation, ensuring that they are comfortable with their level of support and gaining feedback on their experience as a regular donor. Using short stewardship questions we can provide you with vital feedback and promote long lasting relationships with your regular donors.

Welcome

Welcome calling can be a fantastic way of thanking new supporters and telling them more about your vital work.

Gift Aid

We offer admin calling to lapsed and active supporters including calls to update gift aid preferences. Gift aid can be claimed for up to 4 years previously so ensuring that preferences are up to date can help raise vital income. Gift aid calling can also serve as an engaging touch point for supporters, thanking them for the kind donation.

Legacy

Gifts in wills can be a vital source of income for many charities and our team of experienced legacy callers focus on understanding the stage of consideration which your supporters are at, helping you steward them through their legacy journey appropriately.

Through our acquisition and warm campaigns we can help you engage with new audiences, inspiring supporters and growing your regular giving donor base. Each campaign is unique and we work closely with our charities to ensure that our conversations reflect your tone of voice, values and campaign aims.

“The team at Return Fundraising always goes the extra mile to make sure our campaigns deliver, both in terms of ROI and supporter experience.

“They’re always happy to help, whether it’s support with scripting ideas, providing bespoke reporting, or advising on data selection. We feel safe in the knowledge that they have a team of experienced fundraisers on the phones, many of whom have been calling our campaigns for years, who instinctively know how to listen and respond to our supporters empathetically. The results speak for themselves.”

SIMON CRITTEN
Campaign Manager (Legacy) - National Deaf Children’s Society